EMERGE Creative Network: Building your Creative Identity with Mauro Borges

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Explore how to develop a creative identity that goes beyond your music. Mauro will share how creative direction, storytelling, and visual direction can help you build a distinctive artist world that connects with your audience.

Mauro Borges is a Creative Director, Director, and Founder of Studio CIE (Creativity Is Everything). With a career rooted in visual storytelling, Mauro spent years at Universal Music leading artist campaigns end-to-end from creative direction and music videos to artwork, design, and photoshoots across both domestic and international markets.

Today, through Studio CIE, Mauro continues to collaborate with major global music labels including Warner, Sony Music, and Universal Music, shaping visual identities and creative direction at the highest level. Beyond music, Mauro directs international brand work, including a recent short film for Google. Driven by the ethos that Creativity Is Everything, Mauro continues to push the boundaries of visual culture across music, film, and brand direction.

Denys will talk about how to grow an authentic audience and amplify your following, Explore Artist Development, Discoverability and creating opportunities through Soundcloud.

Denys serves as Senior Artist & Label Relations Manager, where he has led campaigns for a plethora of artists including PinkPantheress, Fred again.., and Jazzy, helping them build and connect with global audiences on SoundCloud.

His path into the music industry began at university, where he developed influential third-party playlists that gained early traction. He later joined Columbia Records as a Marketing Intern, contributing to campaigns for artists such as AC/DC, Calvin Harris, Rosalía, and Davido.

EMERGE Creative Network

The EMERGE Creative Network is a free programme, aimed at 16 – 25 year old creatives, to celebrate talent, build connections and create opportunities for the next generation of artists, musicians or creatives looking to build sustainable careers within the arts and creative industries.

All events are free to attend and we welcome everyone with genuine passion for connection and the arts to join us.

What to Expect 

All events will have the opportunity for networking and building new relationships and connections before and after the talks. Our intention is to always create an environment that is welcoming and inclusive, and we encourage guests to meet new people, be kind and be supportive.

Arrival: from 6pm

Talk: 7pm – 9pm

If you arrive late, we cannot guarantee entry – please arrive early to avoid disappointment!

Wed 28 Oct 2026

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Ticket Prices

FREE

Times

Doors: 6:00 pm
Stage: 7:00 pm

Venue

World Heart Beat Embassy Gardens,
3 Ponton Road, London
SW11 7BD
Directions


Accessibility: World Heart Beat Embassy Gardens is a fully accessible venue. If you have any questions or special requirements, please email tickets@worldheartbeat.org