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Ava Joseph


Londoner Ava Joseph is a talented young vocalist, instrumentalist, songwriter and bandleader steeped in great quality music. She hails from a musical family going back at least 3 generations and already – at just the beginning of her career – has a wealth of experience with at least 8 years of regular performances to her credit in a broad range of venues including concert halls, clubs and events in the UK and internationally. She made her debut on the BBC at 14 and was featured singing music from Gershwin’s Porgy and Bess (on Radio 3) at 15, showing how authentic and soulful she is singing great timeless standard songs.

A graduate of the famed Brit school she’s just as soulful singing contemporary pop, and appears on choice streamed performances in addition to her live gigs. She is part of a group of gifted musicians attending both the Julian Joseph Jazz Academy and World Heart Beat Music Academy where, along with her gigs, she’s nurtured and encouraged to hone her craft to the highest level. Ava and her brilliant band include Ayo Vincent on Keys, Jason Ansere on guitar, Ezekiel Ajie on bass and Wilf Cameron-Marples on drums.

Greatest Musical Inspiration

My dad (James Joseph) and uncle (Julian Joseph) for teaching me to have courage and to learn everything to the best of my ability. Also Micheal Jackson, Stevie Wonder, Prince, Ella Fitzgerald and Sarah Vaughan have given me my sound, and Joni Mitchell who is a more recent love of mine because I find her songwriting and voice addictive.

Best Musical Advice

It’s a process. Don’t get upset with yourself if you don’t get something straight away. If you want to have a career in music it’s something you will be working on for life. Find a teacher that can really push you technically and show you different music. You never know, you might like it. The main thing is to enjoy it and to keep going even when it gets difficult.

World Heart Beat uses the power of music to inspire, bring people together and make a positive impact

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