The label champions a wide range of genres, including those that are underrepresented or lack mainstream backing, offering opportunities to artists who might otherwise struggle to find a platform. With a carefully curated catalogue across genres, it aims to be synonymous with excellence, diversity, and artistic integrity.

World Heart Beat Records is committed to running an ethical and inclusive operation that puts the artist first. Artist contracts will be designed to genuinely support musicians, ensuring fairness, transparency, and long-term benefit to the artist. Normally cost-prohibitive, the recordings will give emerging musicians a foot up in their careers.

The label is particularly keen to represent artists across a wide range of genres, including those that are under-represented or lack mainstream commercial backing. By doing so, it will offer opportunities and exposure to artists who might otherwise struggle to find a platform.

World Heart Beat Records will serve as a platform for emerging musicians from within the academy, as well as established artists and those not previously affiliated with World Heart Beat. With a vision of building a carefully curated catalogue of high-quality releases across genres, the label aims to become synonymous with excellence and artistic integrity

All the emerging young artists participating on the programme have been studying music, performing and training in music industry skills with World Heart Beat, some since they were young children. World Heart Beat’s Young Artist Development Programme is sponsored by music licensing company PPL, enabling diverse young musicians to record for the first time, free of charge.